It's sensational and syndrome itself. Now it's NewJeans, no more, no less
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"Generation Z, who is refreshing but not vulnerable," the reason why Korea is crazy about NewJeans right now
High-teens Sentiments
As of 2023, it is the age of New Genes. The group name is NewJeans, meaning that it will permeate the public like "jeans" that you can't get tired of wearing it every day, and the representative icon of Generation Z with the ambition of "new genes."
Equipped with sophisticated Y2K and newtro sensibilities, these five teenage girls are captivating all He's, giving someone a fresh hipness reminding someone of the sensitivity of the time. NewJeans is sensational and something different with just a refreshing image.
They debuted in July last year and have now been rookies for more than half a year, and have quickly established themselves as the frontrunners of "4th Generation Female Idol" along with aespa, IVE, and Le Sserafim. With its first mini-album <New Jeans>, NewJeans set a new record (300,000 copies) for the first time for Korean girl group debut album, and sold more than 1 million copies of its second single "OMG" each, becoming a double million seller. Recently, "Ditto," "OMG," and "Hype Boy" swept the top three major domestic music charts (Melon, Genie, and Bugs) in Korea, while "OMG" from their first single album and "Ditto" entered the U.S. Billboard Hot 100 chart, and "OMG" also rose to the ranks of Oricon in Japan. In various music broadcasts, even though they ended their official activities, they beat Blackpink and swept the 1st trophy for 17 times.
Competition in the industry is also fierce to recruit this new face, who beat Lim Young-woong and BTS to win the highest reputation for singers brands in February. They received love calls from as many as 100 companies within three months of their debut with their hip and trendy images, and Minji started working as Chanel Ambassador, Hyein as Louis Vuitton Ambassador, Hanni as Gucci and Giorgio Armani Beauty ambassador, and Danielle as Burberry ambassador. It is not just a name for NewJeans to become an ambassador for Levi's, the leading jeans brand.
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