determine your result

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PERHAPS THE MOST important key to high productivity is

for you to focus and concentrate on the most valuable and

important things you can do, all day long.

Developing absolute clarity about your key result areas is

essential for executive effectiveness and high productivity.

Your key result areas are those things that you have been

hired to do, accomplish, or achieve. They are your top priorities in terms of the value that you contribute to your business. These are the tasks that, once accomplished, determine

whether or not you fulfill your responsibilities to your company and to yourself.

What are the key results that you have been hired to

accomplish? Try asking the question another way: Why are you on the payroll? This is a key organizing question that

you should be asking yourself every minute of every day—

especially when you are overwhelmed by too much to do

and too little time.

A key result area (KRA) can be defined as having three

specific qualities:

1. It is something that you absolutely, positively must

do to fulfill the responsibilities and demands of

your job.

2. It is something for which you are 100 percent

responsible. If you do not do it yourself, there is no

one else who can or will do it for you.

3. It is something that is completely under your control. You do not need the assistance or participation

of someone else in order to complete this part of

your work.

If you are not sure exactly what your key result areas

might be, go to your boss and ask. Ask your boss, Why,

exactly, am I on the payroll?

Surprisingly enough, most bosses wont know how to

answer this question, either. They have never thought

through why you are on the payroll, or even why they themselves are on the payroll. When you ask this question and

force your boss to think it through, you will both become

more productive and effective in your work

Keep on Track

A second question with regard to key result areas is: What

can only I do that, if done really well, will make a real difference to my organization?

As it happens, there is a specific answer to this question

for virtually every hour of every day.

In your work, there are things that only you can do. If you

dont do them, no one else will do them for you. If you do

them well, it will make an extraordinary difference to your

job and to your company. These are the specific activities

that contribute the greatest value to your work. For you to

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