Numbers don't lie. Studies suggest that 76% of buyers claim to enter a store for the first time ever because of signage. Furthermore, 60% of consumers admit that they bought a product apart from, or instead of what they originally intended to, after seeing its digital signage. Digital signage in retail is thus crucial as content is now consumed through screens all the time, and the dynamic nature of digital LED display screens is more appealing than static signage. Graphics and audiovisuals can make any product or service stand out and encourage more customers to spend on it.