Advertising in financial institutions is not just about the numbers or schemes. It's the promise of a better present and a secured future - owning a home and/or a car, getting the best education and more. A study suggests that the dwell time for attentive viewing is the maximum at banks. On an average, customers spend 15 minutes during a visit, and 30% of this span goes into absorbing any information being displayed. Institutions can utilise this to inform, promote, educate, sell, or enhance the banking experience. Since Digital Signage Solutions (DSS) can provide 47.7% effectiveness in creating brand awareness, nine out of 10 banks admit that digital signage is important for their in-branch marketing tactics.