Thirteen milliseconds. That's the lightning speed at which our brain identifies images, according to research by MIT neuroscientists. So, the first 5-7 seconds spent in front of a product makes the customer decide to buy it. Understandably, strong visuals can affect purchasing decisions. And if you add enhanced customer engagement, it will eventually boost sales revenue. Here's another fun fact: almost 70-80% of purchasing decisions are made 'in the store'. Simply put, brands can modernize in-store experience using dynamic ads to set the cash registers ringing! A phenomenon called digital signage Static content is fast becoming a thing of the past. This is where the role of digital signage in retail comes into play. It goes beyond informing consumers about a product, and adapts to their behaviour and preferences. Hence, physical stores have introduced smart digital technologies with the best cloud based software to influence purchasing decisions. As users read product reviews, company info, and feeds before buying a product, digital signage is the bridge to online and offline experience and offers the perfect opportunity to occupy an untapped space. Omnipresent branding Best digital signage solution in India doesn't just get the desired footfalls. Targeted and engaging dynamic content expedites customer journeys. While just one screen can display a variety of products, retailers can place branding in many places simultaneously, especially when customers are most likely to be receptive to advertising.