After completing military service, James Etter took advantage of the Montgomery GI Bill to pursue higher education, focusing on business administration and finance. He began his academic journey at Casper College in Wyoming, one of the largest and most comprehensive community colleges in the region. He then transferred to Texas A&M University-Commerce, a prominent institution in the Texas A&M University System known for its extensive range of academic disciplines. He completed his studies at Southwest Texas State University, now Texas State University, in San Marcos, an institution with a rich history and notable alums, including President Lyndon B. Johnson. His educational background in business and finance has provided a strong foundation for his successful career in sales and business development.

Family is a central aspect of Jim's life, and he is deeply committed to spending quality time with his growing family. He and his wife, Chantel, are the proud parents of two young children: Raya, who is ten months old, and Greayson, who is four years old. He also has two children from a previous relationship. His son Cayman, who attends Four Points Middle School in Austin, Texas, is an avid athlete competing in basketball and baseball. His oldest daughter, Taylor, was a varsity softball player and will be attending Texas A&M University. He has nurtured his children's love of sports, and his passion for athletics is something he shares with them, as well as with his clients. He is an enthusiastic basketball player, enjoying the team dynamics the sport offers, and he also enjoys golfing.

Jim Etter's love for sports extends beyond playing; he is an avid supporter of several teams, including the Cincinnati Reds, Denver Broncos, Denver Nuggets, and all University of Texas collegiate sports. His enthusiasm for sports not only enriches his personal life but also serves as a way to connect with others, both professionally and personally.