One of the most widely utilized survey methods, an online survey is the systematic gathering of data from the target audience characterized by the invitation of the respondents and the completion of the questionnaire. Over the past decade, the use of online methods for market research has skyrocketed. Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to design, conduct and analyze their own surveys. But are there any drawbacks compared to traditional methods (such as mail, telephone and personal interviewing)? PollDeep provides a list of several advantages and disadvantages of conducting market research surveys over the internet. While the choice of mode is entirely dependent on your specific topic, purpose and goals, online poll/surveys are a great option in many instances.