Franz Gomez-Madrigal came from an elite family. A twenty-four-years-old handsome man. He was once a sweet, loving and kind brother to his two sisters and a good son to her parents .. then Sh*t happened, so he turned himself into a cold-hearted asshole, jerk, ruthless, snob, and shrewd businessman and add the fact that he is a manwhore. Lahat na ng pangit na adjective ng isang lalaki ay pwede mong ikabit sa pangalan nya. He has a complete family, a lot of money - we're talking about millions here, girls are drooling over him - willing to jump onto bed with him - anytime, anywhere. What more can he ask for? What is it that seems to be missing in his almost complete and perfect life that made him that way? Bakit parang laruan kung itrato nya ang mga babae? Pinagsasawaan, itinatapon, ipinamimigay?