Among the most interesting and game-changing innovations in artificial intelligence has been the rise of generative AI. The adoption of Generative AI among enterprises has not only changed the way businesses are run but also opened up new frontiers for innovation, efficiency, and customer involvement. In this blog, we will deliberate on how generative AI is impacting enterprises concerning key players such as Natasha from Builder.ai, Chat GPT, and voice assistance (Siri, Bixby, Google Assistant) among others.