People like Edmond Masjedi never stop to take initiatives to push headlong in an unexplored territory! Also, people like him are ready to face the challenges and venture forth into an untraveled path. It needs courage, belief, passion, hard work, and lots of dedication as no one in this world is endowed with entrepreneurial talent naturally, you need to earn it! And that is all that Edmond was planning in his life and step by step with his skills and intelligence he became a successful entrepreneur. How did it start? Always curious to learn new things and try new business ventures Edmond first started by working in IPPC (a plastic intrusion company) where he showed his talent by making the company share a 50% share in the market of drinking straws. Next was Warner Inc. (a textile industry) in that too with his faithful believe he made the company have a major share in the European market by exporting Levis jeans from the United States. When Edmond Masjedi found that this is not enough and he needs something more exciting he thought stepping up in the world of real estates. And no one could ever thank him enough for the beautiful houses he built for small families at affordable prices. His talent was perfectly seen there! His success with Snobar And finally, the place where Edmond Masjedi found his ultimate goal was Snobar that is a brand under which he made an unmatched fusion of ice cream and alcohol. His efforts were appreciated by one and all. He always stood with his unreasonably divergent interpretation of the different situations and makes it successful and Snobar is an example of it. And this is how he scripted an amazing story with his success.