Esmond Belcher has been struck by lightning. This is good news. Not for Esmond Belcher; for Beckman Spiers. With the worst territory of all the salesmen at the Pegasus Corporation, Beckman has struggled for eleven years to hit the coveted Number One Salesman spot. With just a week to go until this year's winner is crowned, he's now up to Number Two. Yet arch rival Tyler Quittle remains out front. Then he stumbles upon Sunrise, a town not on any map. A town where his product sells. A town where quirky is a way of life. Could this be his year? Every past winner has left the firm, seemingly wealthy and happy, and moved on to better things. So much so, they've never been heard from again. After all, what could possibly be another explanation?