This book started out as a personal dare to myself. Step 1, write a bunch of chapter headings, Step 2, write the book, Step 3, title it something provocative, assuming we care, it was the first thing that came into my head. I do technology. I help people make things. I have ideas. I've built 100+ things by now for 200+ companies, largely in the tech startup space. These are my thoughts. This is my challenge.