Is the era of traffic supremacy really over?
It's actually hard to say.
It may be said that the era when traffic is king is over, but the influence of traffic stars still exists, but it is not as eye-catching as before; the era when quality is king has not yet arrived, but the facts before everyone are ——Works with high word-of-mouth may not be able to get high box office returns, but all works that can get high returns must be masterpieces in the true sense.
The audience's feelings about this may not be that deep.
But for all those who are related to the entertainment industry, this feeling is obviously much more obvious:
Several projects that were also planning to use the combination of popular IP + popular traffic have announced that they will be put on hold for the time being, and those that have already finished filming are carefully choosing a suitable schedule, for fear that it will cause resentment among the public audience like "Ten Miles of Spring Breeze Is Not as Good as You".
When the routine that you are accustomed to starts to become useless, and even causes losses in turn, the capital that cannot achieve the goal of harvesting leeks will naturally hesitate or even stop.
Among countless film and television companies, the one that was most affected by this was Yunsu.
"...To sum up, it will not be wise to invest in movies for a long time to come. Therefore, I suggest that all high-cost large-scale productions be suspended until the market situation becomes clearer." Located in In a conference room at Yunsu headquarters, the department manager in charge of Yunsu Film and Television said so.
There was a moment of silence in the meeting room.
President Yunsu, who was sitting at the top, nodded calmly: "I see." He didn't seem particularly worried.
This is the benefit of the Group's integration of multiple fields.
For companies that mainly focus on film and television production, any change in the direction of the entertainment industry may cause the company itself to suffer huge losses, or have to consider the possibility of transformation. Companies that cannot adapt to such changes will often In an instant, it was eliminated by the market.
Yunsu Group is not under such a great pressure.
Changes in the film and television industry will certainly cause the largest Yunsu to suffer the most losses and become passive. But also because the family is big and the business is big, even if some unexpected changes occur in an industry that Yunsu is involved in, it will not be a life-or-death trouble.
As long as other industries are still normal, Yunsu can stand firm.
Therefore, after a brief exchange of the situation of the film and television industry and the strategies that Yunsu Group needs to adopt, the focus of the meeting quickly shifted to the next topic: "What does Happy Land say? From last year to now, We’ve been talking for several months, so it’s not like there’s still no progress at all, right?”
Paradise is the name of Blue Star’s largest tourism group with the largest number of chain theme parks.
As early as when Yunsu Group first tried to enter the animation industry, the two companies had already started contacting each other, but there was no progress in the process. Later, the plan to attack Huaying came to an abrupt end, but the negotiations between Yunsu Group and Paradise Tourism Group were always at a standstill. A stalemate.
"There are already signs of loosening in the Paradise, but the specific terms still need further discussion." Another person replied.
This is good news.
Hearing this, President Yunsu looked slightly relaxed and nodded: "That's right, continue to follow up. The theme park will be the top priority of the company's future plans. The sooner we acquire Paradise, the easier it will be for our future plans and development."
"yes."
…
The negotiations between Yunsu Group and Letu Group are not secret.
In fact, as early as a few months ago, when some media reported on the various trends of the Yunsu Group, they mentioned the merger negotiations with the Paradise Group. However, there has been no clear progress in the negotiations between the two parties, and things in the animation industry are in trouble. It became even louder and louder, so it was ignored by everyone.
Now, as the film and television industry gradually calms down, the attention of interested people has naturally returned to this major event that is very likely to happen.
There have been mixed reactions to Yunsu Group’s attempt to acquire Letu Group.
Netizens who eat melons have no feelings about this. At most, they lament that Yunsu has crossed the border again, and this matter can be forgotten. For ordinary people, as long as the theme park is still there and ticket prices do not increase, it doesn't really matter who is the specific company operating it.
Some people in the industry related to it are thinking about this:
Ever since "Harry Potter and the Chamber of Secrets" successfully broke out of the siege, Huaying and Yunsu have naturally returned to their previous calmness as if nothing had happened, and continued their respective activities independently of each other. s project. If Gareth, the vice president who formulated the plan to encircle and suppress Huaying, had not been transferred to a remote branch, everyone would have seriously thought that the encirclement and suppression was just a dream in their trance.
But is it really that simple?
Seeing that the distance between Yunsu Group and Paradise Group is getting closer and closer, the entertainment projects of Huaying Theme Park are being completed one after another. Such a fact that is visible to the naked eye and is almost tit-for-tat makes it difficult for people to feel that Yunsu Group has not deliberately Ideas for shadow animation.
The idea that Yunsu suppressed painting and shadowing was very popular for a while.
"Aimed at us?"
Facing Wen Feihang's serious reasoning and speculation, Mu Xiuxing burst into laughter. While turning the pen in his hand, he smiled and shook his head: "No."
"why?"
Mu Xingxing did not directly answer his question, but asked another rather ancient question: "Do you still remember the time when we just left school and bought Mu Xingxue's Rose Animation?"
Fang Lian nodded: "I remember, but why did you mention this all of a sudden?"
"You may not believe it." Thinking of the years a few years ago, Mu Xingxing himself had some thoughts: "In fact, as early as that time, I told myself that what I wanted to build was not just a well-made animation company, but also personally create an ACG holy land that exists only for the second dimension.”
“There should be the same costumes of the anime characters, there should be mouth-watering snacks that you can find in the movie animations, there should be special buildings in various styles that should only exist in animations, and there should be various special buildings based on animations. , game-themed entertainment facilities, and the world's largest fan exhibition feast..."
Wen Feihang was taken aback for a moment, then smiled unconsciously.
A few years ago, he might have doubted the authenticity of Mu Xingxing's words. However, today, this plan and dream that seemed fanciful back then are already within reach for Huaying today. and real.
Fang Lian nodded slightly.
He seemed to know what Mu Xingxing wanted to say.
as expected.
Mu Xingxing did not intend to lead everyone to recall the past. After briefly explaining his original thoughts, Mu Xingxing quickly brought the topic back to the topic: "The ACG Holy Land I am talking about is actually to put it bluntly. It is a huge physical business circle, and it is also the only way for all entertainment companies to be the biggest."
"Yunsu didn't deliberately target us." Mu Xiuxing said word by word: "We are not the rising star that he wants to suppress, but a competitor that competes with it on an equal footing to compete for the market."
Everyone was taken aback for a moment, and then a thoughtful expression soon appeared on their faces.
yes.
A year ago, Huaying Animation would have been a fool's dream if it wanted to rival Yunsu Group. However, with the movies produced by Huaying often earning more than 2 billion at the box office, it is no longer possible for Yunsu Group to directly threaten it. On the basis of Huaying, who can say that Huaying is not qualified to be Yunsu's opponent?
Today, the relationship between Yunsu and Huaying is no longer the one of suppressing and being suppressed, but a purely competitive relationship.
Whether Yun Su wants to target Huaying or not, it actually doesn't matter to Huaying - because ever since Huaying aspired to build a comprehensive ACG holy land, the relationship between Huaying and Yunsu has already It's natural competition and confrontation. In this case, it would be too petty to talk about targeting.
Seeing that everyone was silent and thoughtful, Mu Su Xing nodded secretly.
The most difficult time has passed. For Huaying, there will only be a brighter and better future. The process itself will not even come too slowly. Under such circumstances, as the senior management of Huaying, they must change their instinctive thinking of themselves as weak and substitute into the thinking of a strong person that matches Huaying Animation's current status.
Seeing that everyone was gradually realizing, Mu Xing didn't say any more.
In early May, with a box office of 4.29 billion, "Your Lie in April" was officially released. Shepherd Star also returned to his office and began to consider the work plan for the next stage.
First is the movie.
There is definitely no need to consider the summer file, as the current Huaying does not have the manpower to start the production of three animation films at the same time. Taking into account the Detective Conan movie at the end of this year and the Harry Potter series sequels that are scheduled to be released during the Lunar New Year, there is no need to compete for this summer's slot.
You can ignore the comics for the time being.
Not long ago, after he casually mentioned a few themes that would become more popular in the future, such as Infinite Streaming, the comic book authors under Huiying Comics were immediately ignited by the new themes. The comic book artist signed by Huiying Comics was originally The most talented group, with the advice of Shepherd Xing, did not need him to provide additional scripts, and interesting comics came out one by one naturally.
After comics, it is naturally games.
Mu Xingxing thought for a while and called his assistant: "Go and inform the game department's planner. Just tell him that I have several game plans and want to talk to him in detail. If you have time, let's go down today."
As for the animation...
Mu Xingxing thought for a while and said, "Go and notify all the directors of the animation department and say see you at the same place in ten minutes."
ten minutes later.
With a stack of documents freshly released from the printing room, Shepherd Xing once again stood in front of the door that he has been most familiar with over the years.
The conference room itself is not big. It is not so much a high-level meeting, but more like a few young people who have been together since the beginning of the movie, taking off their shells as senior managers and just enjoying animation as animation enthusiasts themselves. a special place. Once the shepherd star proposes to use this place as a meeting point, it usually means that the shepherd star has a new and most interesting animation project, which is ready to be introduced to everyone.
"I don't know what the theme of this animation will be." Fang Lian said curiously.
"Will it be a sports theme? Sports animations seem to have become more and more popular in the past six months. I think we can definitely consider continuing our efforts and making a basketball or football thing."
"I heard from Du Zhu that the boss seems to have brought over more than one animation project this time."
"Is it another series?"
Everyone guessed at will.
No one knew that in the following fifteen years, the two animations, which were hailed by the owners of Blue Star as "Two Walls of Painting and Shadow", faced this strange world in such an ordinary and extraordinary meeting. Revealing the tip of an iceberg floating on the sea.
At this moment, everyone in Huaying was just like usual. When they got the plan book, they naturally and skillfully read out the name of the new project in front of them——
"One Piece?"
"Naruto?"