CNBC team discussed what Darren Huston and his Booking.com team answer the ice bucket challenge to raise awareness for ALS.
Read the discussion between CNBC Team.
Simon is here that takes me back in the canals of Amsterdam on a boat, what's a way to do it?
I'm ambushed by your own team. Love it. Booking don't come in. In Amsterdam and down Houston, of course to see Priceline. Should we note that Marion was also, as you issued the challenge, is there twenty four hours up? Have we seen the video?
I think under the rules, they have to make a donation to A.L.S. But I don't want to call out our good friend, Donny Sorenson. That will be Lucy. Do I know did have ice buckets on every floor? Yes, I did. Which I thought was very unfair as well. I did pay the donation yesterday. My sister issued the challenge.
Can I just say we have to go? Can I challenge A.L.S. to put an end date on this challenge by Labor Day, August 30th? Recognize a good thing while you've got it. Let everyone pile and do the videos as much as they can, but acknowledge that if not, this thing could go on.
I mean, forever, like they're just going to stop taking money. I can't tell you. I can tell you from my room from Carnival that they were really happy that it keeps going. I mean, that they anxious to keep the whole thing. And it really has volume now.
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Darren HustonShort Story
Darren Huston (born 3 January 1966) is a Canadian businessman was the president and chief executive officer (CEO) of Priceline, Currently he is a CEO of BlackPines Capital Advisors. Residence - Amsterdam, Netherlands Nationality - Canadian Alma mate...