Present, AI is used by Priceline to stop the fraudsters in their tracks. Travel has been one of the industries most affected by the internet game-changing power over the past twenty years.
Brick-and-mortar agencies became almost completely forgotten as vacationers took to the web to book travel plans.
The center of Priceline's fraud-fighting solution is a sophisticated artificial intelligence (AI) system that recognizes risky transactions and flags them for further analysis. The system tracks a number of variables to determine if any given customer is suspiciously interacting with their website.
Earlier, the Priceline Group CEO Darren Huston, examined how full scale factors like oil and terrorism impact the travel environment & also discussed the business and investment strategies o CNBC.
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Darren HustonShort Story
Darren Huston (born 3 January 1966) is a Canadian businessman was the president and chief executive officer (CEO) of Priceline, Currently he is a CEO of BlackPines Capital Advisors. Residence - Amsterdam, Netherlands Nationality - Canadian Alma mate...