Priceline less dependent on Google!!

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Our dependence on Google has lessened," Darren Huston added.

Priceline Group CEO says the company's TV advertising, which is smaller but growing much faster than its online advertising, has been a "breakthrough," reducing Priceline's dependence on Google.

Huston said he is feeling better about the company's TV advertising in building long-term direct relationships with customers. "It also diversifies our source of demand nicely.

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