Our dependence on Google has lessened," Darren Huston added.
Priceline Group CEO says the company's TV advertising, which is smaller but growing much faster than its online advertising, has been a "breakthrough," reducing Priceline's dependence on Google.
Huston said he is feeling better about the company's TV advertising in building long-term direct relationships with customers. "It also diversifies our source of demand nicely.
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Darren HustonShort Story
Darren Huston (born 3 January 1966) is a Canadian businessman was the president and chief executive officer (CEO) of Priceline, Currently he is a CEO of BlackPines Capital Advisors. Residence - Amsterdam, Netherlands Nationality - Canadian Alma mate...