Crash Course in Amazon Algorithm
Link to the course: https://blog.reedsy.com/learning/courses/marketing/amazon-algorithms/
• Keyword search results prioritize, of "give more weight: to, full-priced sales (not-discounts), because it earns more money. TIP: Use the incognito window and go to Amazon.com. Use the Amazon search bar and enter the keywords you plan to use. Other words that are commonly searched for with the terms you've already chosen will pop-up.
• Optimizing your product page:
1. MUST have a professional-looking cover that matches genre expectations.
2. A well-written blurb is short and concise.* See below for more on blurbs.
3. Reviews: They're not direct factors in algorithms calculations BUT they boost conversions (traffic x conversions [lookers-turned-buyers]=sales)
• Index your book keyword searches by abusing the A9 Algorithm indexing features:
1. The book title
2. The 7 keywords attached to the book
3. The book's description
• Get on the HNR (Hot New Release) List by running a price promotion in the first month--in the first week of that month publish at a lowered price. *Get Reviews on Good Reads too*
• Promo Sales Plan Sample for First Week:
Day 1: Feature book via a genre-specific promo-site & E-reader New Day
Day 2: Freebooksy feature & email your mailing list (if you have one). Target your focus by trying to send the promotion material to genre-specific readers first so that you can populate the "also-bought-by" section of Amazon.
Day 3: Robin Reads & Book Rebel feature
Day 4: Early Bird Book & Books Sends feature
Day 5: The Fussy Librarian & Book Barbarian's feature
• Book Ranks on Amazon: # of sales and downloads in the past 30 days; the title of the book; 7 keywords and categories of the book; the book's blurb (only sometimes--largely useful because readers look at it more than you might think).
Book Blurbs Do's and Do Not's
Fill in the blanks: My story is a [genre] novel about [theme]. It's told from [perspective] and is set in [a place and time period]. It follows [protagonist], who wants [goal] because [motivation], but [conflict] doesn't make that easy, putting [stakes] at risk.
• Do: Use the first two sentences to hook the reader--try to use social validation (ex. "A USA Bestseller"), a review, or a clever sentence with sensational language; Write no more than 200 words; Use font changes (bold, italics, underlines, etc.) sparingly; Use relevant keywords in the blurb (but don't overload it with buzz words!); For non-fiction, identify who the audience is for
• Don't: Write only 1-2 sentences; Write more than 3-4 paragraphs; Give away the ending/climax; Mix a bunch of font changes (bold, italics, underlines, etc.); Stuff your blurb with buzzwords