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Che cos'è la Social TV? Come sta cambiando il mondo della comunicazione televisiva? Quanto noi, come spettatori, stiamo modificando il nostro modo di fruire dei contenuti televisivi? "Social TV" vi farà scoprire e ripercorrere la storia della social tv in Italia e nel mondo, riepilogando le case history più importanti degli ultimi tre anni (dalle elezioni americane al Superbowl) ma gettando, soprattutto, lo sguardo verso il futuro. Come saranno i nuovi format "social"? Che cosa succederà quando la televisione scomparirà? Quanto il numero e la qualità dei tweet influiscono, davvero, sul successo di un programma televisivo? Il 2014 sarà l'anno chiave per la Social TV, bisogna affrontarlo preparati.. smartphone e tablet alla mano! Il libro contiene un capitolo dedicato a Masterpiece, il primo talent show sul mondo del libro e della scrittura, con un'analisi dei dati e interviste agli esperti del settore.


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