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Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology. She shares with you everything you need to know about how to get your efforts to pay off. She makes it super easy for anyone to understand and implement. You'll be making money and getting new customers while you sleep! Specifically for service professionals and small business entrepreneurs. Here's what you'll get: What the Internet revolution means to small business Where to begin! Creating your online marketing plan Branding and naming your business Creating a customer data base The 10 biggest blunders people make in marketing Linking and networking 10 tips for a compelling website Integrating social media The free online promotion that makes you a celebrity 7 Essential rules for building a loyal customer base Social networking do's & don'ts How to make your knowledge into a book, video or audio How to capitalize on your Search Engine Optimization (seo) Key word phrases that make your website swim like a salmon to the top 7 Steps to raise your Google ranking 6 Effective ways to get traffic to your website Tools to make search engines love your website Pay-Per-Click programs - how much should you pay? Adwords How to target your ads Online directories that send you good referrals Subscriber deal programs, i.e., Yelp, Groupon, Amazon Local Zero cost online marketing secrets How to create backlinks How to exchange links with other websites How to create a successful affiliate program How to create a blog, e-zine articles and/or e-newsletters How to create a successful blog site Dramatic no-cost results from YouTube How to set up a shopping cart 5 ways to turn your website into a sales machine 10 Expert tricks of online marketing - easy, free, and do-it-yourself


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