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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes. Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue. This guide to media training is about opening the door to that opportunity and making the most of the experience. Reasons to build a relationship with the media. - Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories. - Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for. - This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.


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