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O modelo de análise do Marketing tradicional utilizado pelas empresas no mercado tem apresentado enorme incapacidade para a explicação e previsão de problemas provenientes da decisão dos consumidores e demais agentes econômicos. Isto vem destruindo valor de forma sistemática para as empresas que não conseguem vender seus produtos e, pior ainda, não conseguem criar produtos inovadores no mercado. Este livro lhe apresentará um conteúdo alternativo aos convencionais, capaz de fazer com que a sua empresa se destaque e você consiga mais dinheiro, sucesso e respeito no mercado. Trata-se do Neuromarketing, que é a união da Neurociência, do Marketing e de diversas outras disciplinas e que estuda os mecanismos cerebrais e comportamentais dos agentes econômicos no mercado. Portanto, só Neuromarketing permite desvendar os "reais motivos" da escolha de um produto pelos consumidores.


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