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WHAT MAKES CUSTOMERS LOYAL TO AND RAVE ABOUT YOUR BRAND? Customer experience has been leveraged upon as a key competitive differentiator in Western countries for a long time now. In recent years, the maturity of Asian economies has necessitated a higher emphasis on customer advocacy and loyalty. What else can be done to set your brand apart from the crowd? How can you attract and increase customer "stickiness"? How can you consciously and consistently evoke emotions within customers that resonate with your brand? The Oblivious-to-Obsessed framework lays out the path to achieving customer loyalty in a systematic and structured way. This is coupled with many case studies of companies in Asia that have embraced these best practices and have been rewarded with distinctive and continued success with their customers. Based on years of in-depth research, best practices gathering and real-world experience, this book is written to help you discover: • How to determine the customer obsession level of your organisation • How to realign your business priorities to increase value • How to build a great customer experience that is consistent and authentic • How to develop a positive customer-centric culture in your organisation • What local and multinational companies across Asia are doing to build brands that customers talk about


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