How consumers really find and use your apps

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Before you relish that cup of coffee each morning, possibility is you've already revolved to a mobile app to start your day. Whether it's finding your path to a meeting, logging your health drill, or even appending the expense of that latte to your seven-day budget, one thing is obvious:

According to , apps are now an essential part of our daily small-moments, with people expending an average of 30 hours per month in them. Apps play a crucial role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy nanoseconds.

App discovery doesn't just occur in the app store

People are searching out about apps in all types of examples while using their smartphones—when they're captured in an app, searching for another particular app, watching a YouTube video, or even browsing a mobile website. Search is a major source for app discovery, as per to our research: One in four app users explores an app through search. Say, for instance, a venture traveler has to fly to Miami on short notice and requires finding a place to stay. He heads to Google Search to gaze for "hotels in Miami" and searches an app that lists accessible local hotel rooms and short-term rentals. Because he's a regular traveler, he determines to download the app to help him book his stay.

Discovery through a search engine is mainly widespread for local apps, as are the tech (gazing for reviews of new gadgets, for instance) and travel (such as wanting to confirm trip details) categories.

Make your app findable everywhere, including search

People not only turn to search to search new apps; they literally download apps because of search ads. They're among the most productive ad formats for driving app downloads: Of those who downloaded an app constructed on an ad viewed on their smartphone, 50% said they were caused to do so by a search ad. This shift in how customers find and grasp about new apps prepare the way for marketers to reassess their brand's perspective to app discovery. And there's good reason to exploit into search to help improve app awareness. Search ads don't just lift app discernibility; they also drive app downloads—by being there at the accurate moment when a customer is positively looking for apps.

At STZ Soft, our custom mobile app development services are reliable and effective. Our team is versatile with the latest updates and technologies in the industry.


Apps are now an essential part of our daily small-moments, with people expending an average of 30 hours per month in them.

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