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Why did the chicken cross the road?

~ARTHUR ANDERSON: Deregulation of

the chicken's side of the road was

threatening its dominant market

position. The chicken was faced with

significant challenges to create and

develop the competencies required for

the newly competitive market.

Andersen Consulting, in a partnering

relationship with the client, helped the

chicken by rethinking its physical

distribution strategy and

implementation processes. Using the

Poultry Integration Model (PIM),

Andersen helped the chicken use its

skills, methodologies, knowledge

capital and experiences to align the

chicken's people, processes and

technology in support of its overall

strategy within a Program

Management framework. Andersen

Consulting convened a diverse cross-

spectrum of road analysts and best

chickens along with Anderson

consultants with deep skills in the

transportation industry to engage in a

two-day itinerary of meetings in order

to leverage their personal knowledge

capital, both tacit and explicit, and to

enable them to synergize with each

other in order to achieve the implicit

goals of delivering and successfully

architecting and implementing and

enterprise wide value framework

across the continuum of poultry cross-

median processes. The meeting was

held in a park-like setting, enabling and

creating an impactful environment

which was strategically based,

industry-focused, and built upon a

consistent, clear, and unified market

message and aligned with the chicken's

mission, vision, and core values. This

was conducive towards the creation of

a total business integration solution.

Andersen Consulting helped the

chicken change to become more



other side.

PLATO: For the greater good.

ARISTOTLE: It is the nature of chickens

to cross roads.

KARL MARX: It was a historical

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