Everything is fair in love and war.
But what if you find both love and war in one person?
"Are you perhaps ignoring me, Mr Jeon?" Minhee presses on for a response, "So rude of you, Mr Jeon. You know you can't really ignore me forever, right?"
Jeongg...
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"Secretary Kang told me that you have asked your mother to employ people with an IT background and internet marketing. It is not what I am thinking, is it?"
After a very (back) breaking golf session, Minhee made haste to reach home on time. In all the times ever since her father stepped down his position, Minhee has never found him anywhere else other than on his chair, reading a newspaper.
Yoon Daejun, founder of Wings, is dubbed as one of the biggest influencers in the Hallyu Wave. The one who helped K-Beauty blow up in the world without even endorsing his products outside the country. Yoon Daejun, her dad.
She sits across him, legs placed together and hands placed neatly on her knees. "I am planning to form a social media TF team. Unnecessary costs would be reduced if we encourage online shopping. It would lead to a decrease in the amount of display products and testers. Those costs can be used to expand our brand and open more subsidiaries,"
Daejun folds his newspaper, sighing. He looks at her with scrutinizing eyes, "Expansion on the basis of such a big risk? Have you thought about its consequences?"
The edgy tone catches Minhee off-guard. She fumbles out words to say, but only manages to let out a harsh exhale. Fuck, you are prepared for this Minhee. You knew you would have to answer him one day or the other.
Minhee pinches one of her fingers to collect herself and speak, "I have thought about it, dad. A lot of our regular customers can shift to online shopping instead of buying from departmental stores since they know what they want. I wish to make our products more cost-effective. We produce more than forty thousand units in our Daegu factory out of which thirty-seven percent goes into testing and display. What if we reduce that to twenty and use that cost and time to increase our sales or produce more lines of cosmetics?"
Daejun nods and then leans forward, "And do you know how all of those units finish or get used by the end of every month?"
Minhee's hands loosen up. Daejun notices it and shakes his head.
"Our brand is known for its aesthetic high-end stores which have a chromatic display of every shade of colour cosmetics we make. But those products are sold before they reach their expiry date or are recycled." he continues.
One of the maids brings a cup of tea for him which he asks to be placed on the table in front of him.
He thanks her before speaking again, "Leave that. Have you calculated the surplus stock needed when the year-end awards for the celebrities are held, for impromptu parties and events, the walk-in customers, the VIP customers- all of this requires so much stock and it cannot be produced in a day? We save 5% from every manufactured line. Does your idea include how to tackle these statistics? Will your online sales agenda not affect all of this?"
