Publishing a book is only part of work. The marketing work also has to be done. That's the part most authors don’t understand or like. If you published a book or plan to publish a book and if you don't understand the need for building a marketing plan, or if you don't know how to develop a marketing plan, this book explains it all. It contains a ready-to-use marketing plans that will have you marketing your book in no time. This book contains a complete set of marketing plans. The marketing tasks are explained in non-technical language along with the rationale for the task and are grouped by timeframe. The marketing plans are ready to use. Built around the book’s launch date (i.e. the availability date) there are marketing plans for pre-launch, launch and post-launch activities.