LIST OF ATTEMPTED QUESTIONS AND ANSWERS
1.True/False
Question A channel's length is also called as horizontal
dimension.
Correct Answer False
Your Answer False
2.Multiple Choice Single Answer
Question It concentrates on organisation design and work
flow
Correct Answer Flotilla
Your Answer Statistical quality control
3.Select The Blank
Question ________ distribution is used when a small
percentage of customers account for a large
part of sale.
Correct Answer Selective
Your Answer Selective
4.Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix
5.Select The Blank
Question Specific ________ emerge from broad
stratefgies
Correct Answer Tactics
Your Answer Objectives
6.Multiple Choice Single Answer
Question What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market
Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status
are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic
Select The Blank
Question There are more number of substitutes for
________ products.
Correct Answer Multi use
Your Answer Multi use
Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is
tough
Your Answer Sold on basis of benefits , Quality control is
tough
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on
following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Select The Blank
Question Competition tends to focus on ________ as a
product moves through its life cycle.
Correct Answer Price
Your Answer Quality
Select The Blank
Question The onus of advertising, pricing and sales
promotion policies is put on ________
distribution.
Correct Answer Exclusive
Your Answer Integral
Select The Blank
Question ________is a strong internal stimulus impelling
action
Correct Answer Drive
Your Answer Drive
True/False
Question Market forecasts are available from sources like
government
Correct Answer False
Your Answer True
Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse
operators
Your Answer Manufacturer , Customer , Middlemen ,
Warehouse operators
True/False
Question Consumer behaviour is more challenging across
International border.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Manufacturers offering variety of price
promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance
Select The Blank
Question Total cost is the sum of ________ + Variable
cost.
Correct Answer Fixed cost
Your Answer Fixed cost
Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity
Select The Blank
Question ________ describes a person's favourable or
unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes
Multiple Choice Single Answer
Question Consumerism emerged in which era of
Marketing?
Correct Answer Sales
Your Answer Sales
Match The Following
Question Correct Answer Your Answer
Wide market
coverage is
achieved.
Intensive distribution. Intensive distribution.
Helps in the process
of matching demand
and supply.
Marketing channel Marketing channel
No intermediaries
between producer
and consumer.
Direct channel Direct channel
Combining two or
more levels of a
channel under one
participant's control.
Vertical integration Vertical integration
True/False
Question Logistics is an area of potentially high cost
saving and improves customer satisfaction.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Decline in buying power due to price levels
rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation
True/False
Question In pure competition many sellers and buyers are
there and have major effect on demand and
supply of the product's market price
Correct Answer False
Your Answer True