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cac cuon sach day lam giau

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Sach Day Con Lam Giau Quyen 2

 

Robert T. Kiyosaky, tac gia cua bo sach Day con lam giau, mot 

bo sach "best-seller" toan the gioi, la mot nha dau tu, mot doanh nhan 

chuyen ve khai khoang va dia oc, dong thoi la mot nha giao duc voi 

cac nhin ve dong tien va dau tu danh do nhung suy nghi thong 

thuong. Day con lam giau xuat ban lan dau tien nam 1997, da nam 

trong danh sach danh gia cua New York Times suot gan sau nam. 

Duoc dich ra 46 thu tieng va co mat o 97 quoc gia, bo sach da ban 

duoc hon 26 trieu ban tren khap the gioi va chiem linh danh sach sach 

ban chay nhat khap chau A, Uc, Nam My, Mexico, Nam Phi va chau 

Au. Ong gan nhu don thuong doc ma thach thuc va thay doi cach nghi 

cua hang chuc trieu con nguoi tren the gioi nay ve dong tien.

Voi goc nhin cua mot nha trieu phu, mot nguoi chu doanh 

nghiep va nha dau tu lao luyen, ong se cho chung ta thay nhung tam 

nhin cua ong ve mot linh vuc kinh te kha moi me: Network 

Marketing, con duoc biet den voi nhieu cai ten khac nhu Multi-Level 

Marketing, Team Marketing (Kinh doanh theo mang, ban hang da 

cap, ban hang truc tiep, tiep thi he thong, franchise ca nhan...)

" Bat ky mot y tuong hay mot he thong moi nao nay sinh trong thoi ky do deu bi cho la "ky quac va dang nghi 

ngo". Luc dau, toi cung cho tiep thi he thong la mot tro luong gat, nhung sau nhieu nam, khi toi da nghien cuu 

va chung kien nhieu nguoi ban cua minh tro nen thanh cong trong kieu kinh doanh nay, toi da thay doi quan 

diem cua minh. " - Trang 110

" Mot trong nhung nguoi ban than cua toi tung kiem duoc hang ti do lam an tu dau tu bat dong san vao nam 

1997, vua moi ky hop dong lam mot nha phan phoi tiep thi he thong va bat dau lap nghiep kinh doanh cho 

minh. Toi rat ngac nhien khi thay anh can man cham chut cho cong viec kinh doanh tiep thi he thong cua minh 

boi vi ro rang anh khong can tien " - Trang 111

" Ban dau toi lam dieu nay chi vi muon giup moi nguoi kiem ra tien de dau tu, vay ma gio day toi lai cang tro 

nen giau co tu chuyen kinh doanh hoan toan moi me nay " - Trang 113

" Ngay nay toi luon khuyen khich moi nguoi hay xem xet den hinh thuc tiep thi he thong " - Trang 113

" Trong qua trinh tim hieu, thuc su toi co gia nhap mot vai cong ty nhung chi voi tu cach la mot nguoi tieu 

dung chi vi san pham cua ho qua tot " - Trang 114

" Neu ban chi muon tro thanh mot nguoi ban hang, the thi san pham la quan trong nhat. Nhung neu ban muon 

tu hoan thien de tro thanh mot nha doanh nghiep dai han, the thi chinh he thong kien thuc thu nhap suot doi 

va ban chat con nguoi se tro nen quan trong nhat " - Trang 117 

Sach "Tai sao chung toi muon ban giau" 

Donald J. Trump & Robert T. Kiyosaki 

http://www.vinabook.com/product/product_detail.php?product_id=24115 

Phan: "Tai sao toi de nghi Tiep thi qua mang" - trang 388 - 394 

Donald J. Trump la tam guong dien hinh cho cau chuyen thanh 

cong cua nuoc My. Ke tu khi tot nghiep truong tai chinh Wharton, 

cac du an dia oc cua ong la nhung dia chi uy tin nhat ca o nuoc My 

cung nhu tren toan the gioi. Trong so do co toa nha cao oc noi tieng 

the gioi tren Dai lo so Nam (New York), thap Trump, Trump Park 

Avenue, cau lac bo Mar-a-Lago o Palm Beach va Palm Trump 

International Hotel & Tower dang xay dung o Dubai. San gon dat bo 

giai thuong va la mot san khac sap hoan thanh o Scotland the hien 

niem dam me cua ong doi voi gon. Con la ngoi sao truyen hinh duoc 

de cu giai Emmy va dong san xuat chuong trinh truyen hinh thuc te 

an khach Nguoi hoc viec (The Apprentice), va la tac gia cua bay 

quyen sach ban chay nhat. Ong thuc su la mot nguoi khong lo trong 

gioi truyen thong. 

Voi goc nhin cua mot nguoi ty phu, mot nguoi xuat than tu gia dinh giau co va la mot ty phu kiem ra tien 

tu luc con rat tre, ong se cho chung ta thay nhung tam nhin cua ong ve Network Marketing. 

Cau tra loi cua Donald J. Trump: 

Tiep thi la mot cong cu uy luc va tiep thi qua mang co the tang cuong suc manh ay, chung nao ban con 

phan dau. Noi don gian, hay nhin mot san pham va cat bo cong ty quang cao ra khoi no. Viec tiep thi va quang 

cao phu thuoc vao ban. 

Do la mot khoi luong cong viec khong lo nhung co the thuc hien duoc neu ban co niem dam me tu thuc 

hien va luon giu cuong do va tinh than o muc cao. No doi hoi tinh than lam chu, tuc su tap trung va kien 

cuong. Toi khong de nghi tiep thi qua mang voi nhung ai khong co tinh than tu phan dau cao. 

Mot thanh to quan trong nua cua tiep thi qua mang la su tiep xuc xa hoi rong mo, vi the neu ban khong 

phai la con nguoi xa hoi hay coi mo thi nen suy nghi ky truoc khi buoc chan vao. Tinh xa hoi la mot dieu kien

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