Where Company Names Come From - James Archer

Wikipedia's List of Company Name Etymologies is a fascinating read that gives some insights into how company names are really created.

Notice that you don't see too many origins like "Developed during brainstorming session with $100k naming consultant." Just goes to show that you can go a long with with a little creativity of your own.

Some of my favorites from the list:

7-Eleven: this chain of convenience stores started in 1927 as U-Tote'm (so called because customers "toted" away their purchases). In 1946, U-Tote'm became 7-Eleven to reflect the stores' new, extended hours: 7am until 11pm, seven days a week.

Adidas: from the name of the founder Adolf (Adi) Dassler.

Adobe: from the name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke.

Amazon.com: founder Jeff Bezos renamed the company Amazon (from the earlier name of Cadabra.com) after the world's most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online (as opposed to a bricks and mortar) bookstore.

Apache: according to the project's 1997 FAQ: "The Apache group was formed around a number of people who provided patch files that had been written for NCSA httpd 1.3. The result after combining them was A PAtCHy server."

Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard.

Arby's: the enunciation of the initials of its founders, the Raffel Brothers

Arm & Hammer: the founder's name was Armand Maccabee. The word maccabee is a biblical Hebrew name that translates to the English - hammer.

Audi: Latin translation of the German name 'Horch'. The founder August Horch left the company after five years, but still wanted to manufacture cars. Since the original 'Horch' company was still there, he called his new company Audi, the Latin form of his last name. In English it is: "hark!".

BIC Corporation: the pen company was named after one of its founders, Marcel Bich. He dropped the final 'h' to avoid a potentially inappropriate English pronunciation of the name.

Bridgestone: named after founder Shojiro Ishibashi. The surname Ishibashi means "stone bridge", or "bridge of stone".

Canon: Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the company's first camera, the Kwannon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.

Debian: project founder Ian Murdock named it after himself and his girlfriend, Debra.

eBay: Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. "Echo Bay" didn't refer to the town in Nevada, "It just sounded cool," Omidyar reportedly said. Echo Bay Mines Limited, a gold mining company, had already taken EchoBay.com, so Omidyar registered what (at the time) he thought was the second best name: eBay.com...

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