Mindless Behavior stir up a frenzy wherever they go. Mingling R & B grooves, pop hooks, and hip hop swag, the teen quartet-Prodigy, Roc Royal, Ray Ray and Princeton-has quickly become a modern musical phenomenon with an army of screaming fans following them everywhere. On their debut album for Streamline / Conjunction / Interscope Records, # 1 Girl [available September 20, 2011], the group fuels that hysteria with numerous worldwide anthems. There is another dimension to this experience. Each member has one, the sensitivity of the striking 21st century fashion as well as impressive and incendiary dance moves. In the tradition of The Jackson Five, New Edition, and B2K, are the new vanguard for pop. They're Mindless Behavior ...
In 2008, the group was born from a concept created by the conjunction Entertainment Inc. CEO Walter Millsap [Beyonce, Alicia Keys, J.Lo] and Streamline Records head Vincent Herbert [Lady Gaga]. An open audition was held by Conjunction Millsap [Beyoncé, Timbaland], Keisha Gamble, songwriter Candice Nelson [Mary J. Blige, Britney Spears, Ciara], and choreographer David Scott in Los Angeles. Among over 600 kids, Prodigy, Princeton, Roc Royal, and Ray Ray shined the brightest, instantly charming the team and solidifying the lineup. For the next two years, immersed in music, developing their singular sound and style under the guidance of Herbert and Millsap. Soon afterwards, IGA chairman Jimmy Iovine signed Mindless Behavior to the label.
The chemistry between the boys proved kinetic from the moment they entered a rehearsal room together. Given his penchant for quickly learning new styles, Prodigy exercised incredible dance and vocal skills. Ray Ray studied under legendary LA battle dancer Tommy the Clown, while Roc Royal started to rap at eight years of age. Princeton began his career at the age of four, starring in commercials for Skechers, McDonalds and Nike, as well as music videos.
"We clicked from the first day we met, because we all love music and performing. On stage, we go all out," declares Princeton.
Audiences felt that passion as Mindless Behavior swiftly went from touring high schools to opening sold-out tours for Backstreet Boys [This Is Us] and Justin Bieber [Pop-Con]. A fervor for the music swept through crowds on the strength of their first single "My Girl" in 2010. A propulsion pop gem, the song is almost at 14 million views on YouTube, and was nominated for the "Viewer's Choice" BET Award 2011.
The follow-up, "Mrs. Right", continued to turn heads and melt hearts with its combination of infectious beats and sweet soul harmonies. It landed at # 1 on BET's 106 and Park three weeks in a row and was the # 1 song on Urban Radio more added. Directed by Brett Ratner [Red Dragon, Rush Hour], film music video for the song even features cameos from Mike Epps, LL Cool J, and Diggy Simmons, quickly becoming the # 1 most demanded video on Music Choice.
The third single, "Girls Talkin Bout," bounces from energetic electro production into an unforgettable chorus. Also showing each member is ready for the clubs and on the radio. As the song says, they have "arrogance of one hundred billion dollars and beyond."
Princeton reveals, "The song shows how all these girls talk about us because of our confidence, style, swag, and how mindless we are."
So how can you be "meaningless?" Ray Ray continues: "Anyone can be meaningless. Whether you are two years old, or eighty-two years old. Be yourself. Amas who you are and love what you do, no matter what it is . That makes you mindless. "
It's an inspiring message that transcends all boundaries. Mindless Behavior bring people together under the banner of this positive lifestyle. They have chosen to be "nonsense", and can be heard in their songs, undeniable universal. That is also why the fan reaction has been so explosive.
Their meet-n-greets will draw thousands of girls lining up hours in advance just to meet them. One Washington DC in-store even had to be closed due to four thousand fans invaded the mall. "Our fan base is growing fast and we could not be more excited," says Roc Royal with a smile. "We give them what they want. We can relate to them because we are all children and we love fun."