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I Can Make You Rich

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I CAN MAKE YOU RICH

 

First published in Great Britain  

in 2007 by Bantam Press  

an imprint of Transworld Publishers

 

Copyright © Paul McKem1a 2007

Paul McKenna has asserted his right under the Copyright, Designs  

and Patents Act 1988 to be identified as the author of this work.

A CIP catalogue record for this book

is available from the British Library.

ISBN 9780593055373 (cased)  

9780593060513 (tpb)

Illustrations © Gillian Blease 2007

Text design by Fiona Andreanelli

This book is sold subject to the condition that it shall not,  

by way of trade or otherwise, be lent, resold, hired out,  

or otherwise circulated without the publisher's prior  

consent in any form of bindin~  

or cover other than that  

in which it is published and WIthout a similar condition,  

including this condition, being imposed on the  

subsequent purchaser.

Addresses for Random House Group Ltd companies outside the UK  

can be found at: www.randomhouse.co.uk  

The Random House Group Ltd Reg. No. 954009

 

The Random House Group Ltd makes every effort to ensure that the papers used in  

its books are made from trees that have been legally sourced from well-managed and  

credibly certified forests. Our paper procurement policy can be found at:  

www.randomhouse.co.uk/paper.htm

 

Printed and bound in Great Britain by  

Clays Ltd, Bungay, Suffolk

 

24 68 1097531

 

CONTENTS  

Acknowledgements  

Foreword by Sir Richard Branson  

viii  

IX  

Introduction  

How to Use This System 1  

PART ONE: THE PSYCHOLOGY OF WEALTH 2  

Chapter One  

Getting Rich Is an Inside Job 13  

Chapter Two  

Transforming Your Relationship with Money 35  

Chapter Three  

Reprogramming Your Wealth Thermostat 59  

Chapter Four  

Overcoming Emotional Spending 81  

Chapter Five  

Tapping into the Flow of Wealth 109  

Chapter Six  

Creating a Rich Vision 125

PART TWO: LET'S GO MAKE MONEY! 141  

Chapter Seven  

How to Make Money 143  

Chapter Eight  

Assembling Your Wealth Team 169  

Chapter Nine  

A Proven Formula for Success 191  

Chapter Ten  

The Simplest Business Plan in the World 211  

Chapter Eleven  

The Three Skills that Lead to Riches 241  

Chapter Twelve  

The Secrets of Living Rich 267  

A Final Note from Paul  

Index of Exercises  

289  

291

 

 

ACKNOWLEDGEMENTS

 

I wish to thank all the people who allowed me to ask them  

endless questions during the writing of this book, especially  

Sir David Barday, Sir Richard Branson, Stelios Haji-Ioannou,  

Sir Philip Green, Peter Jones, Sol Kerzner and Dame Anita  

Roddick.

I would also like to thank Dr Richard Bandler, Dr Roger  

Callahan, Dr Ronald Ruden, Dr Robert Holden, Dr Chris  

Dewberry, Clare Staples, David Stevenson, Michael Breen,  

Paul Duddridge, Mari Roberts, Doug Young, Larry Finlay,  

Robert Kirby, Sue Crowley, Kevin Billett and Brandon Bays.

My greatest thanks in writing this book are to Michael  

Neilt whose dedication and effort has been exceptional. It is  

a privilege working with you, Michael.

F REWORD

 

As someone who started their career in the music industry,  

I've lost count of the number of songs that feature the word  

'money'. It's one theme that appears in new songs around the  

world every day.

But becoming rich isn't just about piling up the money.  

Far from it. To be successful these days, you need to be rich in  

happiness, friendships, health and ideas.

Many new opportunities that are just waiting to be  

explored emerge from ideas. Today, I dedicate around 40 per  

cent of my time to new ideas, and spend the rest helping to run  

and promote the 250 Virgin businesses around the world.

Ideas can emerge any time, anywhere and often when  

you're least expecting them. It's what you create with these  

ideas that can make a difference to all of our lives. With that  

difference, the rewards can follow.

This book taps into these opportunities and offers advice  

on how to become rich, or get richer. It offers real insights into  

the worlds of those who've achieved success and is one of the  

most original books I've ever seen about wealth.

So, get reading and good luck. And remember, if you work  

hard, you can then play hard.

Sir Richard Branson  

Founder, Virgin Group

r

 

 

INTRODUCTION

 

:2 I CAN MAKE YOU RICH

HOW TO USE THIS SYSTEM

You are about to become rich!

I don't care what your current financial situation is -what

obstacles you might be facing or what challenges you have

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