I CAN MAKE YOU RICH
First published in Great Britain
in 2007 by Bantam Press
an imprint of Transworld Publishers
Copyright © Paul McKem1a 2007
Paul McKenna has asserted his right under the Copyright, Designs
and Patents Act 1988 to be identified as the author of this work.
A CIP catalogue record for this book
is available from the British Library.
ISBN 9780593055373 (cased)
Illustrations © Gillian Blease 2007
Text design by Fiona Andreanelli
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Foreword by Sir Richard Branson
How to Use This System 1
PART ONE: THE PSYCHOLOGY OF WEALTH 2
Getting Rich Is an Inside Job 13
Transforming Your Relationship with Money 35
Reprogramming Your Wealth Thermostat 59
Overcoming Emotional Spending 81
Tapping into the Flow of Wealth 109
Creating a Rich Vision 125
PART TWO: LET'S GO MAKE MONEY! 141
How to Make Money 143
Assembling Your Wealth Team 169
A Proven Formula for Success 191
The Simplest Business Plan in the World 211
The Three Skills that Lead to Riches 241
The Secrets of Living Rich 267
A Final Note from Paul
Index of Exercises
I wish to thank all the people who allowed me to ask them
endless questions during the writing of this book, especially
Sir David Barday, Sir Richard Branson, Stelios Haji-Ioannou,
Sir Philip Green, Peter Jones, Sol Kerzner and Dame Anita
I would also like to thank Dr Richard Bandler, Dr Roger
Callahan, Dr Ronald Ruden, Dr Robert Holden, Dr Chris
Dewberry, Clare Staples, David Stevenson, Michael Breen,
Paul Duddridge, Mari Roberts, Doug Young, Larry Finlay,
Robert Kirby, Sue Crowley, Kevin Billett and Brandon Bays.
My greatest thanks in writing this book are to Michael
Neilt whose dedication and effort has been exceptional. It is
a privilege working with you, Michael.
As someone who started their career in the music industry,
I've lost count of the number of songs that feature the word
'money'. It's one theme that appears in new songs around the
world every day.
But becoming rich isn't just about piling up the money.
Far from it. To be successful these days, you need to be rich in
happiness, friendships, health and ideas.
Many new opportunities that are just waiting to be
explored emerge from ideas. Today, I dedicate around 40 per
cent of my time to new ideas, and spend the rest helping to run
and promote the 250 Virgin businesses around the world.
Ideas can emerge any time, anywhere and often when
you're least expecting them. It's what you create with these
ideas that can make a difference to all of our lives. With that
difference, the rewards can follow.
This book taps into these opportunities and offers advice
on how to become rich, or get richer. It offers real insights into
the worlds of those who've achieved success and is one of the
most original books I've ever seen about wealth.
So, get reading and good luck. And remember, if you work
hard, you can then play hard.
Sir Richard Branson
Founder, Virgin Group
:2 I CAN MAKE YOU RICH
HOW TO USE THIS SYSTEM
You are about to become rich!
I don't care what your current financial situation is -what
obstacles you might be facing or what challenges you have